Études and Smiling Sun
The Smiling Sun was created in 1975 in Denmark. Within a few years the logo was translated from Danish into over 50 languages and rapidly became the most common symbol in the anti-nuclear power movement worldwide.
The Chernobyl nuclear melt down in 1986 caused a massive set back for the nuclear industry but as the industry promoted a come back for nuclear power the anti-nuclear campaign also gained momentum again, fuelled by the growing issue of climate change.
But it was the 2011 Fukushima catastrophe in Japan that gave the campaign a remarkable push and convinced countries like Germany to follow the Smiling Sun’s message and to shut down all its nuclear power plants.
Études collaborates with the founders of the Smiling Sun using their logo as patches and prints on denim, caps, T-shirts, and sweatshirts for Études’ latest capsule-collection.
A collection celebrating the anti-nuclear movement that embodies the new generation’s environmental consciousness.