Beavis & Butt-Head + Études Studio

In tandem with this season's vision around the balance of life on-screen and off, we unveil a new collaboration featuring MTV's American cartoon satire Beavis and Butt-Head that taps into the realm of 90s pop culture.

Harnessing the spirit of the times, the campaign shot by photographer Peter Sutherland explores American Dream narratives of suburbia and youth culture. The capsule echoes this season's critical exploration of popular culture, delving into television and screens' influence on our identity development. Beavis and Butt-Head — the masters of snark who left their imprint on a generation from the comfort of their couch — appear embroidered and silk-screened on a series of shirts, denim jackets, hoodies, and caps.